The golden rule in social media is to always consider your audience. In this case, the habits of the individuals that utilize each social media network differs and it is important to note when scheduling and envisioning content.

Facebook Audience- Facebook’s audience consists of mobile and desktop users as it is used at work and at home. The way that Facebook is used depends on the individual using it as the demographic spans a crowd as young as 14 to 65+.

Twitter Audience – Twitter is hard to pin down and highly audience dependent. It is used as a stream of consciousness or an RSS feed as people utilize Twitter the most during down times and commutes.

Pinterest Audience – Pinterest users are highly active in the evening as it is used in the same way that an individual sets out time for their evening television.

Instagram Audience – Instagram is a platform that was created for mobile and therefore it is utilized at all times of the day. It is also a highly visual platform so the image quality and layout of your feed is important to capturing new followers.