Instagram Stories have been slowly creeping towards the center stage as Snapchat has taken a backseat due to API changes. Now, many businesses and influencers have been testing and utilizing the stories feature in creative ways that drive viewers back to their product, Instagram page or site. Instagram Stories should be used in your social media strategy because there are several benefits that should not go overlooked.

Put A Face To The Name

Instagram Stories helps put a face to the name and it is a great platform for connecting with your audience and viewers on a personal level. A great way to do this is by conducting interviews of different people in your team or at an event that put a personal touch to covering a story or event.

Learn About Your Target Audience

Instagram Stories provides an avenue to more interactively promote a particular post or event. If you notice that a particular post on your Instagram did not get enough engagement then simply repurpose the post and repost to your Instagram Story where you may receive more engagement. Instagram stories also has a pol option where you can directly ask your audience about a particular post, question, or anything that can help you better serve your audience.