- Post When Your Audience Is Most Active – Each social media network has a better time for posting. Finding the best time to post is all about testing to figure out which time and day is best for your audience. Details on how you can test your audience can be found in my blog post “The Ultimate Guide On The Best Time To Post On Social Media”
- Discover The Best Posting frequency – The amount of times that you post on social media is important because if you post too much then you may see a decline in followers versus a an increase. It can also be detrimental if you do not post enough content. Balance is a key factor in building engagement and followers by discovering what frequency works best for your audience. Setting up a social media schedule at different time will help you to test out the right frequency for your audience and Coschedule has a an excellent social media posting schedule to get started on timing your social media content (https://coschedule.com/blog/social-media-posting-schedule/)
- Quality over quantity is essential – Quality is essential in building brand credibility. It is also important to get content up but also ensure that the quality of your content isn’t going down because you want to fill the quota. Keep a journal to write with or a notepad on your phone to write down your ideas and try to find things that inspire you to create better content. Mix up your content and find different ways to attract your readers to click on your content. Mix up your wording or add an image or video to spice up your content. Always stay true to your authentic voice and have fun.
- Consistency is key to success – Consistency is important to anyone starting out from nothing of whom is trying to build his or her audience. A consistent posting schedule will also let your audience know when you have posted new content.
- Automate your social media posting – There are several sites and apps available to automate and schedule out your posting in order to release the pressure of scheduling out a large amount of content manually. Sites like Twittimer for Twitter, Hootsuite, and Coschedule provide services for scheduling content effectively.
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